Although it’s important to keep up with new advancements, the basic marketing principles still apply, albeit often in an updated or modified form. Success for pharma marketers in the 21st century requires adopting the best new modern practices while rethinking and refining proven, classic approaches.
Read MoreGrasping the strategic implications of AI in pharmaceutical marketing will require marketers who have a foundational understanding of the genuine promise of AI technology… and are able to conceptualize how AI will transform their customers, their brands, and their future role.
Read MoreSix best practices for integrating marketers and machines to enable pharma to create powerful, results-driven predictive marketing organizations; using the machine’s analytics power to uncover customer insights and human ingenuity to piece those insights together to make better decisions.
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